An Analysis of Greasy lake by T. Coraghessan Boyle Essay

An Analysis of Greasy lake by T. Coraghessan Boyle - Essay Example The events unfold when the protagonist and his friends are looking for fun and excitement and mistakenly identify a car parked at Greasy Lake as belonging to their friend Tony. Deciding to play a joke on him they honk and shine lights at the other car and upon the discovery that it doesn’t belong to their friend they find themselves in the middle of a fight, with a character much tougher and seemingly more bad, during which out of fear and desperation the narrator strikes the man with a iron and assumes that he has killed him. Inflamed by the almost ritualistic murder of the man the boys violently lash out on his girlfriend with the intention to rape her. They are caught in the act due to the arrival of another car and escape by hiding out in the lake where he "blundered into something. Something unspeakable, obscene, something soft, wet, moss-grown" (129). It turned out to be a corpse.

CEO Paper Essay Example | Topics and Well Written Essays - 2500 words

CEO Paper - Essay Example Iacocca had adequately displayed through his actions that he is a fair but firm manager; that he assumes full responsibility for his actions; that he is an optimist who seeks opportunities in the face of overwhelming problems; that he goads his managers into maintained discipline by requiring them to face the problem and make tough decisions; and finally that he is a leader as well as a manager. Iacocca admits to some shortcomings, such as giving in to the pressure of union demands in fear of bankruptcy, but there is no perfect executive. For all intents and purposes, Iacocca has demonstrated that he embodies the tenets of Henman, Drucker, Kotter, and Heifetz and Laurie. The theories are therefore validated, in so far as concerns the leadership style of Lee Iacocca. ... Iacocca was known for discontinuing certain models in favor of what turned out to be best sellers, namely the Mustang, the minivan, the Jeep Grand Cherokee, and the convertible Le Baron (Nulty & De Llosa, 1993; Taylor & Schonfeld, 1992). The following discussion explores the leadership style of Lee Iacocca, and how he manifests the leadership principles described by Henman, Drucker, Kotter, Heifetz and Laurie. F2 Leadership (Linda Henman, 2011) F2 is short for ‘firm but fair’ leadership, meaning that the executive treads the middle ground between relationship behavior on the one hand, and task accomplishment on the other (Strategy Driven, 2011). Evidence of Iacocca’s sense of fairness is his pronouncement when he first took over Chrysler that he would accept only $1 as his salary which the company was in distress, until such time as Chrysler would have recovered and been stewarded back to a firmly stable growth path. Iacocca admitted that as chairman, he was persu aded to give in a bit too much to the unions, and it showed weakness on his part. â€Å"I was part of that (giveaways to union contracts). You always knuckled under because if you took a 2-week strike in the old days, it could bankrupt you†¦But they really had you.. You can’t pay a janitor $50 or $60 an hour to sweep the floor. That’s a little wacko’ (Iacocca, quoted by Smith, 2006). However, when tough decisions had to be made, the Chrysler CEO did not balk. In order to save Chrysler from bankruptcy, Iacocca had persuaded the Federal government to extend to it a $1.5 billion loan guarantee in 1980. In 1983, seven years before its deadline, the company had fully paid off all federally backed loans. How Iacocca did this was by making some very difficult

Prejudice to Kill a Mockingbird Essay Example for Free

Prejudice to Kill a Mockingbird Essay Prejudice denotes a prejudgment and negative opinion formed without adequate knowledge or justification. Individuals who are prejudicial are often biased and act unfavourably to other groups, particularly those of differing race and socio-economic status. Ideas and themes about prejudice are strongly evoked through Harper Lee’s 1960 novel â€Å"To Kill a Mocking-bird† and the poem â€Å"The Child† by Valerie Church. â€Å"To Kill a Mocking-bird† explores the prejudices associated with the coloured and underprivileged community group in a small town of the central Alabama which contrasts to the simplistic nature of a mentally-disabled boy in â€Å"The Child†. Through the juxtaposition of ideas conveyed in both texts, audiences are confronted with a greater understanding of the differing aspects of prejudice. Racism is and continues to be one of the most common types of prejudice experienced and exercised within the international community. Traditionally, the importance of race and skin tones was believed to signify the wealth or superiority of an individual or group. Written in the 1960’s America, Lee’s novel concentrates on the negative impact and effect of the orthodox prejudices held against the coloured community. Derogative connotation to the minority black community as â€Å"niggers†, portray the constant racial prejudice experienced by them within the small town of. Although the protagonist family are of Anglo descent, they fall victims to racial prejudice in their attempt to defend a black person in the court of law. The importance of skin tone is expressed through imagery, where Atticus explains the need to symbolically â€Å"climb† into someone’s â€Å"skin† to consider the light of their circumstances. Further, the repetition of â€Å"nigger lover† connotes the negative attitude Atticus and the Finch family experiences in response to helping Tom Robinson, one of the mockingbirds in the text. Lee’s employment of the mockingbird as a motif symbolises the harmless and caring nature of the black community who â€Å"never annoy you† but are heavily prejudiced against simply because of the colour of their skin. As the salient theme within the text, â€Å"To Kill a Mocking-bird† highlights the dire impact of radical prejudice and the disparity between members of difference races within 1960’s America. Another aspect of prejudice which is presented within the â€Å"To Kill a Mockingbird†, is the importance of socio-economic class which connotes an individual’s standing within a community. Within the text, the town of Maycomb is divided into three distinct socio-economic classes from the well respected white working class, the â€Å"white trash† to the African American community. The classes are about the same as each other as they have the same type of people in each, the good and the bad. Scout soon realises, â€Å"there’s just one kind of folks. Folks†. Even the children in Maycomb are aware of the socio-economic class between the groups of people in the town. It is most noticed on the first day Scout went to school; Walter did not bring his lunch and Miss Caroline tried to lend him a quarter. As the Cunninghams did not borrow what they could not lend back, Walter refused and Miss Caroline became frustrated until Scout responded with â€Å"he’s a Cunningham† which reveals even adolescents in the community actively categorise individuals into stereotypes. Lee has used the freedom of the black community to portray a small town’s reaction to their freedom. Those from the black community fortunate enough to have an education were well respected as they had good jobs compared to the rest of the black community. There is a fourth social class briefly mentioned as there only a couple of them. Children of Dolphus Raymond, they are half black and half white. They do not fit in either the black nor white community as they have blood of the other race. As Jem says ‘Around here, once you have a drop of Negro blood that makes you all black’, refers to the townsfolk’s thoughts and beliefs on people with a black heritage. Physical and emotional separation is a prominent theme conveyed in both â€Å"The Child† and â€Å"To Kill a Mocking-bird†. Church’s â€Å"The Child† opens with the persona’s use of third person to recount their sight of a small boy with â€Å"an incomplete brain†. The use of the metaphoric connotation to the boy offers audiences the view that child is mentally- disadvantaged and is subject to prejudice of the general public with their â€Å"cruel eyes†. This representation emphasises the importance of physical appearance especially in a society which often judge and assess an individual by their exterior. As Church conveys that the boy experiences â€Å"mocking voice of the other boys†, this emphasises the importance of physical appearance to become accepted in the community even though traditionally, adolescents are presumed to be innocent and free of prejudice. Although physically, the young boy has a â€Å"simple exterior†, Church highlights that the boy is subject to prejudice due to his physical appearance which reveals his disabled nature. Further, this poem also highlights circumstances in which individuals deal with prejudices as the young boy reverts to smiling â€Å"simply at the onlookers†. Whilst â€Å"totally happy in his world†, Church use of imagery emphasises the positive responses to prejudice even though he is still physically separated from civilisation as he is standing â€Å"on the opposite kerb† being mocked by the other boys. The repetition of the young boy’s physical separation from the others assists in emphasising the physical aspect of prejudice. Valerie Church’s â€Å"The Child†, is an emotive poem which strongly addresses the physical nature of prejudice and the simplistic views by a young boy to combat issues of prejudice. Prejudice is both a physical and emotive concept which is prevalent within society. Harper Lee’s â€Å"To Kill a Mocking-bird† and Valerie Church’s â€Å"The Child† are texts which offer insight to the effect of prejudices based on both race and physical appearance. Both texts address the dire consequences of prejudicial acts and comments which continue to separate those in a society. Thus, the study of both texts has allowed audiences to gain a deeper and more extensive insight in the various aspects of prejudice. Word Count: 1,000Ã'Ž

The power of music

The power of music The Power of Music Music surrounds us in our everyday lives. We hear it when we are in the car, at work, when we are shopping, at restaurants, at doctors offices, and many more places. The music serves a purpose other than entertainment at many of these places.   Music has the power to influence mood and behavior in people and it is no secret that it is used at every available opportunity. We are introduced to music in our mothers womb even before we are born. It is used to sooth, to hype up, to educate, for entertainment, as a medium to remember information, for medical purposes, and so much more. Music is used in many ways to improve and enhance the lives of people. It is meant to be consumed, whether it is by the listener, performer, or composer. It is a way to translate feelings and desires that are sometimes difficult to express using language. The style of music has changed dramatically throughout the ages. For instance, there are six main eras in music history. The Middle Ages, Renaissance, Baroque, Classical, Romantic, and Twentieth Century. The music in these eras reflects the time period. Music has been and always will be a popular form of entertainment for many. The dictionary defines music as an art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony, and color(Dictionary). Music has the ability and power to influence human thoughts and behaviors. Employers and retail stores use the power of music to produce a desired behavior from their employees and customers. For example, according to The Journal of Marketing, background music is thought to improve the stores image, make employees happier, reduce employee turnover rate, and to stimulate customer purchasing (Milliman). Does music actually influence mood and behavior? What is it about music that affects mood? According to an article in the Music Educators Journal, volume, tempo, consonance, dissonance, tone color and form all may have an effect on a persons mood (Gaston). It is not just the music itself that has an effect on people; the lyrics of a song can also have an effect. Many people are concerned that music with violent or derogatory lyrics may have a negative effect on youth and provoke violent behavior. Many researchers have examined the effects of how music provokes violent behavior. In a study conducted at Western Connecticut State University researchers examined whether or not watching a violent music video would provoke the participants to answer questions with violent responses. There were thirty-three participants, eleven in each of three groups; one group watched violent music videos, another group watched non-violent music videos, and the last group did not watch any videos. Afterw ard, the participants were given a questionnaire. The study found that the violent music videos did provoke participants to react more violently when answering questions about hypothetical scenarios (Tropeano). People are introduced to music even before they are born. According to an article in Pregnancy Today, by the fifth month of pregnancy the babys hearing is completely developed and they are able to hear noises that are outside the womb. Prenatal stimulation through music may provide some babies with a sense of confidence and relaxation when they are born (Lacey). In 1993 a study was conducted in Irvine, California by Dr. Francis Raucher, Dr. Gordon L. Shaw, and their colleagues on a group of thirty-six undergraduate college students it was found that they improved their spatial-temporal intelligence (the ability to mentally manipulate objects in three-dimensional space) after listening to 10 minutes of a Mozart sonata. The results of the study showed that student IQ scores improved by 8-9 points and lasted for 10-15 minutes. This study was coined the Mozart effect (Jones). Music is sometimes used to relax and soothe people. After a stressful event, listening to calming or classical music relaxes the body and mind. Music can also induce a more positive state of mind. It has long been believed that music can also act as an aphrodisiac (an element, either natural or chemical, that stimulates a sexual desire). Human senses are powerful and can trigger emotion. The type of music depends on the person. Music triggers different emotions in different people. What one person enjoys and is stimulated by could disgust and upset someone else. Many people use music as a way to get pumped up. Gyms usually play music with a faster tempo to increase speed and motivation. According to a study on musical tempo an increased tempo increased the speed in which people preformed simple tasks. It also affected the participants in the study by acting as a stressor and increasing their heart rate. When the tempo of the music was reduced the heart rate decreased (Mayfield). Music with a fast tempo and stimulates and demands physical activity. Music therapy is growing in the field of medicine. Its calming effects can help reduce anxiety and ward off the negative effects of stress (Stress and the Environment). This can help by reducing the negative effect t the stress response has on the body and mind. Music is used for medical purposes such as lowering blood pressure and autism. In an Italian study twenty-eight peoples blood pressure was monitored for twenty-four hours. They were then given a CD of classical, Celtic, or Indian music to listen to for thirty minutes per day for one month. After the month the patients blood pressure was monitored once again. The patients blood pressure did in fact drop. Their average systolic blood pressure (the first number in a blood pressure reading) had dropped three points, and their average diastolic blood pressure (the second number in a blood pressure reading) had dropped four points. There were twenty other patients who did not listen to music and after monitoring their blood pressu re, there was no change (Hitti). Children who have been diagnosed with autism receive many benefits from music therapy. Depending on where children are placed on the autism spectrum music can assist with communication and provide structural regularity that the children need (downey). We have seen that music is used for healing but what about as a weapon of war? In 1989, music used as a weapon to torture first came into light. U.S. Troops blared loud music in an effort to induce the surrender of Manual Norriega, the Panamanian president. According to an article written by Suzanne G. Cusick this form of torture, called acoustic bombardment went mainstream after the cold war and is a common practice on the battlefields of Iraq and Afghanistan in Operation Enduring Freedom (Cusick). The US also used this acoustic bombardment during interrogations in Guantanamo (Rapp). What is it about music that has such a profound effect on the human mind and body? Research has shown that music with a strong beat can stimulate brain waves to sync with the beat. The fast beat encourages sharper thinking and better concentration whereas the slower beat creates a relaxed almost meditative state. Music can also stimulate the brain to change gears easier. It effects remain evident even when you are done listening (Saarman). Using music to advertise is a good way to for a company to get the attention of a potential client or customer and for them to purchase the product or service that they are offering. Jingles are often easier for people to remember than just plain information. Many companies use popular artists or songs as a medium to advertise their products. One such company is Dr. Pepper. Their advertisements feature popular songs in hopes of getting the attention and marketing to the specific demographic associated with the song. By using music in advertising the company wants the listener to associate the song or tune with the product or service so when they hear the song they will think of the product or service. This is a great way for people to remember what they are selling. Religion uses music as a means to express ones faith and devotion. Johann Sebastian Bach, one of the worlds most famous and influential composers, wrote most of his music for the Lutheran church. Modern Christian songs are derived from popular music tunes and uses religious lyrics. According to an article written by Lorenzo Candelaria who is an assistant music professor at the University of Texas at Austin, Sacred music and art allow us to touch the face of God, through our perception of the world around us.' He believes that music is a way for people to understand their faith and spirituality and is a direct way for people to try to make sense of life and the afterlife (Moini). Music is sometimes used solely for entertainment purposes and accompanies many group and individual activities. Must is played in places such as dance clubs and skating rinks and produces a feeling of power. Faster music will control the speed at which you skate or dance or put you in the mood to do any of these activities.   Music is almost always used in movies. It can used to produce the feeling of suspense or excitement. It is used in tear-jerkers to solicit an emotional response of empathy. As you can see music has been and will always be woven into the fabric of our society. There are many uses for music and it has many hidden meaning and uses. Who knew that music was such a powerful tool and could have so many effects on the human body and mind? Its power spans from entertainment and fun to the ability to heal, reducing stress, creating a desired atmosphere for shoppers and employees, and so much more. What does the future of music hold for us?

marketing consulting :: essays research papers

Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company. Why we execute, or supervise for you? Because today’s economic realities have put a tremendous amount of pressure on the Marketing Departments to do more with less staff and budget. Marketing is the core of the company’s activities and strategies in today’s high competitive market. In the coming years, due to globalization, competition will boost, professional companies will achieve additional success and economical pressure will become very high. Please note here that cutbacks put companies at risk for losing customers through a lack of new initiatives and competition monitoring. The only possible response is to increase efficiency through outsourcing your Marketing Planning to experts in the field. Many Business Owners or Managers think that by simply placing an Ad in a newspaper or a commercial on a radio or a television station, customers will automatically come to purchase their product or service. This could bring some customers out of curiosity but hundreds of other potential customers may never learn of your business. Just think of the money you’ll lose simply because you didn’t develop an adequate Marketing Plan. As mentioned previously, Marketing is the core of your Business Operations and it determines how successful your business will be. What you, as a Business Owner or Manager, must do is maintain a thorough understanding of the Marketing Plan, and use it to extract advantages from the marketplace. Remember, your aim is not only to attract and keep a steady group of loyal customers but also to expand your customer base by identifying and attracting new customers and to reduce risks by anticipating Market Shifts that can affect your bottom line. †¦we visualize success to your company and help you reach it

A Tale of Two Cities- A Historical fiction Essays -- English Literatur

A Tale of Two Cities- A Historical fiction A Tale of Two Cities is a novel categorized as historical fiction. Historical fiction is a composite material, with a portion of history embedded in a matrix of fiction. A Tale of Two Cities is appropriately titled, as the novel is the story of England and Revolutionary France; as a result it can be categorized as historical fiction. A Tale of Two Cities is parallel to history in many different respects. The English setting, and atmosphere, is similarly portrayed, as it actually existed in the seventeenth century. In the novel, Dickens goes into more detail about Revolutionary France in history with regards to setting, politics and the social structure, as well as the events, which occurred during the revolution. Dickens may not have been totally accurate with his historical information, but he vividly portrays the atmosphere of England and France during this period. The French Revolution, by Carlyle, was the main source of Dickens’ information for his novel with the two settings, London and Paris. Adopting Carlyle’s philosophy of history, Dickens created A Tale of Two Cities with a tightly structured plot, developed through a series of amazingly detailed and vivid pictures. The English setting of A Tale of Two Cities is very realistic with respect to the time period. Dickens starts the story by describing the atmosphere in England by illustrating the poverty and the economic situation. It is a tale, which tells of life in two cities and the dreadful happenings, which link them together (Osbourn 3). It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, was the epoc of belief, it was the epoc of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way - in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only" (Dickens 35). In England it was the dawn of the industrial revolution, and for the growing middle class it was the best of times. For the poor, it was the worst of times because illiteracy and unemployment... ...ctorian inhabitants of what may happen if England did not make the necessary economic, judicial and political reforms. He warned them that if they did not change their ways, a revolution might occur, like it did in France. Since aspects of setting and events are accurate in history, A Tale of Two Cities can therefore be described as historical fiction. Bibliography Dickens, Charles and George Woodcock. A Tale of Two Cities. England, 1859. Davis, Earle. The Flint and the Flame: The Artistry of Charles Dickens. Columbia:Universtiy of Missouri Press, 1963. (pages 247-248) Osbourn, Barbara. Critical Commentary on A Tale of Two Cities. University of London Press, 1957 Orwell, George. Charles Dickens. Running Press, 1986, 1992. WWW Sites (World Wide Web) â€Å"Victorian Images of the French Revolution† METU British Novelists Seminar in Ankara, Turkey. March 1998. http://landow.stg.brown.edu/victorian/dickens/turkey/turlit12.html#d â€Å"The Dickens Page.† Nagoya University. September 1995. http://lang.nagoya-u.ac.jp/~matsuoka/Dickens.html â€Å"Classic Notes on Tale of Two Cities.† 1999-2000. http://www.novelguides.com/ClassicNotes/Titles/taleoftwocities/

Gender Inequality: Problems and Solutions :: Gender Sex Male Female Essays

  Ã‚  Ã‚  Ã‚  Ã‚  The issue of gender inequality is one which has been publicly reverberating through society for decades. The problem of inequality in employment being one of the most pressing issues today. In order to examine this situation one must try to get to the root of the problem and must understand the sociological factors that cause women to have a much more difficult time getting the same benefits, wages, and job opportunities as their male counterparts. The society in which we live has been shaped historically by males. The policy-makers have consistently been male and therefore it is not surprising that our society reflects those biases which exist as a result of this male-domination. It is important to examine all facets of this problem, but in order to fully tackle the issue one must recognize that this inequality in the workforce is rooted in what shapes future employees and employers-- education. This paper will examine the inequalities in policy, actual teaching situations, admission to post-secondary institutions, hiring, and job benefits and wages. It will also tackle what is being done to solve this problem and what can be done to remedy the situation.   Ã‚  Ã‚  Ã‚  Ã‚  The late 1960s brought on the first real indication that feminist groups were concerned with the education system in North America. The focus of these feminist groups captured the attention of teachers, parents, and students. At first the evidence for inequality in schooling was based on no more than specific case studies and anecdotal references to support their claims but as more people began to show concern for the situation, more conclusive research was done to show that the claims of inequality were in fact valid and definitely indicated a problem with the way that schools were educating the future adults of society. One of the problems which became apparent was the fact that the policy-makers set a curriculum which, as shown specifically through textbooks, was sexist and for the most part still is.   Ã‚  Ã‚  Ã‚  Ã‚  Textbooks are one of the most important tools used in educating students whether they are elementary school storybooks or university medical textbooks. It is therefore no surprise that these books are some of the most crucial information sources that a student has throughout their schooling. Many studies have been done examining the contents of these books to reveal the amount of sexism displayed in these educational tools. The results clearly show that gender inequality definitely runs rampant in textbooks some of the sexism subtle and some overt. To begin with, it is apparent that historical texts show a distorted view of women by portraying them unfairly and inaccurately and Gender Inequality: Problems and Solutions :: Gender Sex Male Female Essays   Ã‚  Ã‚  Ã‚  Ã‚  The issue of gender inequality is one which has been publicly reverberating through society for decades. The problem of inequality in employment being one of the most pressing issues today. In order to examine this situation one must try to get to the root of the problem and must understand the sociological factors that cause women to have a much more difficult time getting the same benefits, wages, and job opportunities as their male counterparts. The society in which we live has been shaped historically by males. The policy-makers have consistently been male and therefore it is not surprising that our society reflects those biases which exist as a result of this male-domination. It is important to examine all facets of this problem, but in order to fully tackle the issue one must recognize that this inequality in the workforce is rooted in what shapes future employees and employers-- education. This paper will examine the inequalities in policy, actual teaching situations, admission to post-secondary institutions, hiring, and job benefits and wages. It will also tackle what is being done to solve this problem and what can be done to remedy the situation.   Ã‚  Ã‚  Ã‚  Ã‚  The late 1960s brought on the first real indication that feminist groups were concerned with the education system in North America. The focus of these feminist groups captured the attention of teachers, parents, and students. At first the evidence for inequality in schooling was based on no more than specific case studies and anecdotal references to support their claims but as more people began to show concern for the situation, more conclusive research was done to show that the claims of inequality were in fact valid and definitely indicated a problem with the way that schools were educating the future adults of society. One of the problems which became apparent was the fact that the policy-makers set a curriculum which, as shown specifically through textbooks, was sexist and for the most part still is.   Ã‚  Ã‚  Ã‚  Ã‚  Textbooks are one of the most important tools used in educating students whether they are elementary school storybooks or university medical textbooks. It is therefore no surprise that these books are some of the most crucial information sources that a student has throughout their schooling. Many studies have been done examining the contents of these books to reveal the amount of sexism displayed in these educational tools. The results clearly show that gender inequality definitely runs rampant in textbooks some of the sexism subtle and some overt. To begin with, it is apparent that historical texts show a distorted view of women by portraying them unfairly and inaccurately and

Global Warming Essay

Every day we go about our own business. Many of us never take the time to look around and see how we are affecting our earth’s atmosphere. Everywhere you look today you are bound to see some factory or machinery polluting our air. Just think how many times you have seen those large semi trucks or big fossil fuel factories emitting thick dark smoke into the atmosphere. We need to come to reality and realize that all that polluting we have been doing over the last half-century is finally catching up to us. It is very easy to detect through scientific research that our earth’s climate is changing, Time magazine reports in its 2004 issue that the earth’s average temperature is increasing at a steady rate. Yes, we all have heard the term â€Å"global warming†, however many people don’t know in depth what global warming is, or how our actions will affect our earth if we don’t respond to the issue. If we can educate ourselves on what global warming is and how it will affect us in the near and far future, we can then begin to change our old habits of polluting and create new habits and goals to living in a much healthier and cleaner environment. During the earliest times, the life-styles of our ancestors were very simple. The air they breathed was clean. The streams were clear and free of harmful organisms. They used natural fertilizers for their agricultural crops. The surroundings were free of household throwaways. Today, there has been a tremendous growth in science and technology. Such advances have brought about changes in terms of new products, improved equipment, and more effective methodologies. Unfortunately, this same technology which made life easier for us produced wastes which are now affecting the quality of our surrounding air, water, and land. Factories and motor vehicles send tons of pollutants into our air. Excessive air pollution poses a danger to our health and environment. It can likewise cause stunted growth and even death to our plants. Out streams are polluted by discharges from industrial plants that use chemicals. Garbage and sink wastes are carelessly thrown in our surroundings. Synthetic fertilizers and insecticides pollute our land and farm products. At the same time, the burning of fossil fuels, particularly coal and oil, produces sulfur dioxide and nitrogen oxides which are hazardous to the atmosphere. Findings show that a single smokestack may produce as much as 500 tons of sulfur dioxide a day. When these gases combine with oxygen and moisture, sulfuric acid and nitric acid is formed. The rain will carry the acids to the ground (acid rain) which may cause the depletion of calcium and magnesium in the soil, elements needed by plants for the formation of chlorophyll and wood, or it may cause the release of aluminum in the soil, which are poisonous and can kill the roots of trees. How can we take care of our environment? We must undertake measures to preserve our resources and minimize utilization of energy before it’s too late. Our fight against pollution is an initial step toward conserving our environmental resources and energy. We must all join hands for this common goal. Furthermore, of all issues affecting humanity, climate change is the most pervasive and truly global, posing a very real and serious threat to our environment. Climate change is the alteration of the pattern of global climate that may be due to human activity that alters the composition of the atmosphere.

Psychological Disorder Analysis Essay

Marla is a 42 year old Hispanic female accountant, that has complaints of trouble sleeping, feeling jumpy all the time, and unable to concentrate. With these symptoms it is causing her issues at work. There are several disorders that Marla could be suffering from but, it seems to be that one stands out from the rest. Post-Traumatic Disorder also known as PTSD, this is caused when a person experiences something traumatic such as a violent crime against them, a car accident, active military combat duty, the loss of a loved one, etc. Marla sat in my office nervous and unsure as if she was even in the right place. I asked her if she was okay and what brought her to see me. Marla told me of her symptoms and said she was unsure if she should even be here. I asked her if she has been to a family doctor to discuss her problems that she was having and she assured me that she had and came out with a clean bill of health. He doctor suggested to come see me and talked about what she was feeling and going through. With this and much reassurance from me telling her she did the right thing. I proceeded to ask her the following questions: Marla, what would you like to accomplish by being here? â€Å"I want to be able to feel normal again and to feel like myself again.† I think that is something that we can do with and I would like to ask you a little bit more about what you are feeling and maybe why you are feeling the way you do. Marla agrees. When did you start to notice the symptoms you are experiencing? â€Å"I started to really notice it about a month ago, my boss and some co-workers started to question me where I was not performing at my normal standards and coming into work late from not getting any sleep.† Is there any family history of depression, anxiety, or any mental illness? â€Å"Not that I am aware of†¦. As far as I know none of my family has ever had any issues mentally or been mentally ill.† She seemed kind of curios as to why I would ask such a thing, I ensured her that I am only asking to better help her and understand more ab out what she may be going through. Have there been any changes in your life recently? Good or bad? â€Å"Not that I can  think of.† Have you been a victim of a crime or served in the military on active duty before? â€Å"I have never been in the military or been the victim of a crime.† Have you had anything happen to you or somebody close to you? No, but I was a witness to a women walking in the parking lot with her husband and got hit by a car about six months ago.† Really, tell me more Marla. Well I was walking into work and an older women and her husband where walking hand in hand when a car driven by an elderly couple seemed to gain speed and struck the women where she rolled over the top of the car and landed several yards away from where she was. The elderly couple that was driving hit a pole which stopped their car. The driver had a heart attack and the passenger was hurt pretty bad but did not seem to be critical. When the ambulance and police showed up they called for a helicopter to take the women to the hospital that was struck, she was none responsive and just laid there twitching. There was blood everywhere and seemed to be pooling from the back of her head. I stayed there with the lady and tried to calm her husband that seemed lost and unsure of what to do. I was able to call his adult children to come to his aid and inform them of what happen. The EMT’s lifted her from the ground and laying there on the ground was a lock of her hair that was attached to part of her skull. They air lifted the women to a trauma center but died before they made it there. The couple in the car also passed away from injuries from the accident as well. I will never forget the look on the husbands face as he stood there helpless crying for his wife and pleading for them to help her. Well Marla I would say that could be pretty traumatic to see, have you talked to anybody about this? Not until now†¦ I did not think I would need to. Have you had any thoughts about this lately or think about it at all? Sometimes I do, I still cannot walk where she was lying on the ground I still see her laying there in my mind and them lifting her up with the piece of skull and hair laying there. I guess I was okay until I saw that. Marla I would have to say that you are suffering from Post-Traumatic Stress Disorder. What is Posttraumatic Stress Disorder? Why would I now be having or suffering from Posttraumatic Stress Disorder now 5 months later? PTSD is not always an instant onset of symptoms. It can come out days, months, or ever years later. Let’s talk more about this PTSD so you better understand it. Posttraumatic Stress Disorder: Posttraumatic Stress Disorder can occur in some individuals who have been exposed to a life threatening situation, or a situation which they have been witness in which another person is exposed to danger. The onset of symptoms with PTSD do not always happen immediately following the traumatic event, therefore the association between the symptoms and the initial event is often overlooked. A person with PTSD will be hyper-vigilant, and can react to an unsettling situation with physiological symptoms such as upset stomach, headache, or dizziness. People with PTSD can also suffer from depression or panic disorder, although this is not always the case. Avoiding stimuli which can trigger an anxious reaction is normal for the PTSD sufferer, and many become withdrawn from social interaction with friends and family members. Some may also have problems continuing an intimate relationship, and angry outbursts for no particular reason can cause problems with interpersonal relationships, as well as jeopardizing one’s employment. Treatment for PTSD can be relatively straight forward, although not always easy for the patient to endure. Being taught how to effectively relax is paramount, and once this goal has been achieved, the process of systematic desensitization can gradually take place. The desensitization process involves confronting the stimuli which cause the patient to have an anxious episode. Oftentimes, the stimuli from a particular location and for some it may be a certain situation which serves as an unconscious reminder of the traumatic event. The more a person is subjected to the offending location or situation, the less intense the fear becomes. This is achieved by implementing the relaxation strategies at the same time the stimuli are presented. The association between the relaxed state and the stimuli will eventually be achieved, disarming the stimuli and giving control back to the patient. In this situation Marla needs to see that there was nothing she could do. Being made aware of maladaptive responses to stimuli, patients are better able to identify which anxieties are due to the normal course of life, and which are patterns of irrational thinking related to their disorder.  According to DSM-IV, PTSD can occur at any age, to either gender, and the onset of symptoms can be delayed by months or even years (DSM-IV, 1994, p.426). According to Cognitive-Behavioral theorists, learned behaviors from conditioning can produce unsavory responses; both physically and psychologically. Unfortunately for the patient, these responses can occur whether it is their intent to react in such a way or not. In Marla’s case, the association with the accident she witnessed affected her life and her psychological and physiological having to walk by the certain spot where the accident took place as well as not speaking to or letting out how she felt or was feeling. Learned behaviors can be unlearned, just as new and more effective behaviors can be adopted. Marla, was correct in coming to talk to physiologist as to let out her feelings that she had pent up inside and to release the emotions that she had not expressed before now. Marla’s hyper vigilance and feelings of anxiousness can be alleviated and bought under control with practice, relaxation such as yoga, breathing technics, praying finding a solace in religion, keeping a diary of how she is feeling, and/or frequent exposure to the offending stimuli knowing that things do happen for a reason and there is nothing we can do to stop it, and in conjunction with Cognitive-Behavioral therapy, she may also benefit by taking an antidepressant (SSRI) such as Prozac, Zoloft or Paxil. This situation that I put in place for Marla is one that I actually experienced myself while I was at work and still to this day have flash backs of that day when I witnessed it and was placed in charge of handling the situation. It is not something I would ever want to see again or want to experience over. I did how ever take her death to heart and realized that my life had more meaning to it than what I was doing and decided to come back to school to earn my degree so I can help others and feel I make a difference to people. I will not let her death or the couple that died that was driving the car be in vein. I took this as a sign that I cannot waste my life doing something that does not make me happy, life is too short. Reference American Psychiatric Association: Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition. Washington, DC, American Psychiatric Association, 1994. Faces of Abnormal Psychology, 2007. Posttraumatic Stress Disorder: Treatment Strategy. Retrieved July 4, 2009, from http://www.mhhe.com/socscience/psychology/faces

List of Environmental Problems

List of Environmental Problems The earth's environment has become a pervasive and global problem. There is growing awareness about the need to conserve our environment. Read on to know the different environmental problems. Today the earth’s environment is in a sorry state. Wherever one looks, one encounters pollution. Forests are disappearing. The green patches in the city are being replaced by concrete buildings. Waste products are being dumped indiscriminately. Water is too toxic to drink. The air is unfit to breathe. Global warming has become a menacing issue. There is a question mark over the survival of life on the earth. The human race is at the brink of a self-created disaster. Truly there is a surfeit of environmental problems today. List of environmental problems There are a number of significant environmental problems today. They are as follows: * Loss of forest cover. Forest are being cut down for timber, construction and for obtaining extra agricultural land. * Air pollution. This is caused by polluting industries and vehicular traffic. Burning incinerators, furnaces and stoves cause it. Wind is responsible for spreading air pollution. The Ozone layer has been damaged because of the use of CFC’s (Chlorofluorocarbons) which are used in a number of industrial, commercial, and household applications. * Water pollution. Industries and factories release toxic wastes into the water. Leakage from oil tankers causes pollution of the sea. Pesticides and fertilizers also cause water pollution. Sewage released by cities into water bodies. It is predicted that there will be conflicts among nations because water will become scarce. * Overpopulation. The increase in human population increases demands for the water resources. More land is required for housing. There is increased demand for food for which more agricultural land is needed. More fuel is required. More automobiles cause more pollution. * Erosion of soil. When trees and plants are destroyed that causes increase in soil erosion. * Climate change and Global warming. Human activities cause climate change like increase in temperature. Many animal and plant species may be destroyed by climate change. * Introduction of genetically modified species. Humans are tinkering with the genes of various plants and animals. We do not fully understand how the introduction of new species will affect the environment. * Destruction of biodiversity. Many plant and animal species have become extinct or are approaching extinction because of human activities. These endangered species may have important uses in medicine and science for humans. * Devastation of natural habitats. Species such as tigers and lions are reducing in numbers because humans are steadily destroying the natural habitats which sustain them. * Diminishing natural resources. Mankind is using up natural resources at an alarming rate. Fuel, water, minerals, timber are being consumed rapidly. Oil and natural gas resources are expected to get over by the end of this century. * Marine habitats are being polluted. Overfishing has led to the extinction of many fish species. The oceans are vast but still vulnerable to pollution.

Jane Eyre - Analysis of Nature essays

Jane Eyre - Analysis of Nature essays Charlotte Bronte makes use of nature imagery throughout "Jane Eyre," and comments on both the human relationship with the outdoors and human nature. The Oxford Reference Dictionary defines "nature" as "1. the phenomena of the physical world as a whole . . . 2. a thing's essential qualities; a person's or animal's innate character . . . 4. vital force, functions, or needs." We will see how "Jane Eyre" Several natural themes run through the novel, one of which is the image of a stormy sea. After Jane saves Rochester's life, she gives us the following metaphor of their relationship: "Till morning dawned I was tossed on a buoyant but unquiet sea . . . I thought sometimes I saw beyond its wild waters a shore . . . now and then a freshening gale, wakened by hope, bore my spirit triumphantly towards the bourne: but . . . a counteracting breeze blew off land, and continually drove me back." The gale is all the forces that prevent Jane's union with Rochester. Later, Bront, whether it be intentional or not, conjures up the image of a buoyant sea when Rochester says of Jane: "Your habitual expression in those days, Jane, was . . . not buoyant." In fact, it is this buoyancy of Jane's relationship with Rochester that keeps Jane afloat at her time of crisis in the heath: "Why do I struggle to retain a valueless life? Because I know, or Another recurrent image is Bront's treatment of Birds. We first witness Jane's fascination when she reads Bewick's History of British Birds as a child. She reads of "death-white realms" and "'the solitary rocks and promontories'" of sea-fowl. We quickly see how Jane identifies with the bird. For her it is a form of escape, the idea of flying above the toils of every day life. Several times the narrator talks of feeding birds crumbs. Perhaps Bront is telling us that this idea of escape is no more than a fantasy-one ca...

How to Build a Modern PR Plan That Works With Marketing (Template)

How to Build a Modern PR Plan That Works With Marketing (Template) If youre at all like me, then one of your most recent experiences working on a standard press release might be that media relations class you took in college. Think about it. When was the last time your team sent a press release to a reporter, received some valuable coverage, and saw your site traffic boom? Or, on the other hand, when was the last time a cold email landed in your inbox that truly excited you about the possibilities within that strangers pitch? Public relations has undergone some major transitions. In fact, you could go so far as to say that todays PR doesnt look much at all like the PR of yesterday. Media and communications has always been an industry that moves quickly, and advances in technology and social media have escalated those moves. Add to that audiences increased expectations of trust, authenticity, and the rise of practices like content marketing, and its clear PR really had no choice but to evolve or become largely obsolete. Now, if you havent already, take a moment to lament all the hours you spent in your PR classes, drafting press releases and debating whether majoring in communications was a good idea. I feel for you - but not all is lost. A Word About : Did you know makes it possible to manage content, social, email, and more, all on one integrated marketing management calendar? Start your free trial or schedule a demo with an expert. Start With Your Free Modern Public Relations Plan Template This post offers tons of advice on creating a PR strategy that actually works concurrently with content marketing. But, did you know that marketers who document processes are 466% more likely to report success? Its true.  Ã‚  Thats why this post also includes a free PowerPoint template you can use to put this advice into practice, and document a plan you can execute. Get it free now, then read on.How to Build a Modern PR Plan That Works With Your Marketing by @natalieslyman via @What Modern PR Looks Like While PR looks different today than it did in the past, it still achieves similar goals. It's still press your company earns  in a third-party outlet, and it still helps you establish credibility, boost brand awareness, and extend your brand positioning. The biggest difference is in its execution. Modern PR is much less transactional and more relational than ever before. In the past, marketing and PR teams could trade templated press releases to reporters in hopes of some self-promotional writeup published by whoever would pick up the story. The new PR  is focused on your relationships with journalists, influencers, editors, and contributors at online publications and with the audiences you share with them. Trust is key, and it's earned by delivering valuable content to media contacts who can use it to provide value to their readers - the audience you're ultimately trying to reach. Audiences want engaging content from outlets they trust. When you pitch media contacts at those outlets truly valuable content and sources they can use to publish that engaging content (rather than stuffy, self-promotional releases), everyone wins. If some of this talk of "value" and "audience engagement" is ringing a bell to you, it's probably because content marketing focuses a lot on these things, too. Modern PR and content marketing are not one in the same, but content marketing has proven too effective for PR to ignore. That's why it's evolved beyond overt self-promotion en masse to offer more value - to audiences, media contacts, and the brands using modern PR alike. Below are seven essential steps to building and implementing a modern PR strategy for your company: Table of Contents: Building a PR Plan in 7 Steps Lay Out Your Brand Positioning Goals Identify the Outlets That Reach Your Audience Create Strategic, High-Quality Content Carefully Craft Your Pitches Develop (And Use) a Distribution Plan Keep Your Network Organized Don't Neglect Your Content Marketing1. Lay Out Your Brand Positioning Goals Most people understand PR as a tool to really supercharge buzz around a one-time event or product launch. It's something that can quickly get a lot of people excited for a short time before fizzling out after that event or launch concluded. It is absolutely still a good tool for that - but how many events, launches, or other truly newsworthy events do you expect to happen in a year's time? Your company is doing important work for clients every day. How are your PR efforts elevating that work and, therefore, your brand overall? PR can also be used to help generate and sustain brand awareness, interest, and credibility that don't have an expiration date. PR can help generate brand awareness, interest, and credibility that don't have an expiration dateTo do this, start considering the bigger picture of how you want your audience to see your brand. How do you want your brand to be seen? What do you want to be known as an expert in? What feelings do you want your brand to inspire in your audience? Look beyond short-term goals for event registrants or demo sign-ups, and think about how you want to position yourself in front of your target audience. When you know how you want to be seen, you can better identify the outlets, writers, and editors that can help reinforce that brand image. Action Item: Develop an effective branding strategy and understand where you fit in the marketplace. Start with this detailed guide from Jordan Loftis. 2. Identify the Outlets That Reach Your Audience Your audience is looking for content that's informative, engaging, and published on sites it trusts - like reputable online publications in their industry. Historically, publications were managed by journalists and traditional reporters and staff writers. But audience demand for that informative, engaging content has risen, and those outlets have grown their networks to include content from other sources, too, like industry leaders, experts, and individual contributors. To position your brand in front of the right audience, identify where they're getting their content. Which industry influencers, thought leaders, journalists, and editors do they trust? What outlets do they love? Start compiling a list of potential publications and contacts to pitch that align with your brand positioning goals and reach your audience. Action Item: Use Buzzsumo to identify influential media outlets and journalists. 3. Create Strategic, High-Quality Content Now, if you're not sending out press releases to those contacts you've listed, what exactly are you pitching? Content. This content is part of your PR efforts, so you might think it has to be really self-promotional to make the impact you're looking for. But that's not what modern PR is about. It's about value to your audience and your media contacts - which translates into value for your brand. When our team surveyed publication editors about the biggest problems they have with the content they're pitched, 79 percent  said content is too promotional and 56 percent said it isn't a fit for their readership. So, as you're creating content to pitch editors and other contacts, ask yourself: Does this content align with my company’s goals? Does it add value to readers? Does it align with the tone, topics, and opinions expressed in the publication I'm pitching? A good way to test whether the content you've created is as beneficial to your contact and your audience as it is to your PR goals is to remove your company completely from the content. If a quote or link or mention you've included about yourself can be removed without really affecting the piece, then it probably doesn't add much value. If the piece loses value when you do this, then you know that whatever you've included about your company enhances the quality of the content, which is good news for everyone involved. It's important here to note that not every media contact is going to want to receive a pitch with a full article attached. The content you're creating here can be a full article for the publication of one of the contacts you're reaching out to. It can also be the outline of an article, or it can be a summary and key points. Regardless of the content formatting your contact prefers to receive, remember to avoid overt self-promotion, and keep it relevant to the outlet's tone and topics. Action Item: Develop a full understanding of how guest blogging works with this excellent interview with Jeff Ostroff of Don't Panic Management. Then, follow this guide on developing high-quality content. 4. Carefully Craft Your Pitches Your pitches should be created with as much care as the actual content you create - because if your pitches get deleted, your content goes with it. Take the time to research your points of contact, customize your emails to demonstrate your message is worth reading, and remember the following points as you pitch your media contacts: Get Specific These people likely receive plenty of pitches - why does it make sense for them to accept yours? To make your case, include a few key points from your content, in addition to an overall angle, article summary, and title suggestions. You should also provide an explanation of your company and any subject matter experts and sources included in your content. This helps your contact understand who you are, why you're a valuable, trustworthy source, and why your inclusion in this content is an important addition that can enhance audience engagement. Respect Their Schedules and Expectations Your contacts aren't just watching their inboxes, waiting for a pitch from you. They are incredibly busy. They're creating their own content, collaborating with other writers and brands, and they're working on tight deadlines. Their time is valuable, and when you're asking them to fork over even a little bit of it, you must respect it by proving to them you care about more than just what's in it for you. Lay the Groundwork for a Relationship Modern PR isn't about quick, one-time wins; it's more relational than transactional. Be friendly, personable, and patient in your communication, and offer to revise or refine any content if needed. A good relationship benefits you both (and the audiences you share), and it's up to you to lay that foundation in your outreach. Action Item: Follow this guide and template to make every pitch perfect. 5. Develop (and Use) a Distribution Plan Let's say your pitch goes well. This journalist or editor or influencer loves your idea and decides to use you as a source in an article he or she publishes. This is typically the exciting part, but it doesn't mean your work is done. You can't rely on these contacts to distribute this content for you. You have to do your part in maximizing press and getting this content to as many people as possible. Thankfully, there are so many ways to distribute content. Consider: sending an email to your team with a request for them to share it on social media. sharing this content on your company's social media accounts. encouraging your sales team to send it to leads and in other outreach. putting some paid promotion behind it. adding it to your email signature. including an "As Seen On" badge on your site. including it in your newsletters or drip campaigns. These are just some  suggestions. You know your audience best, so use every avenue you have to deliver this content to them. The important thing is that you don't just sit on any content or press once it goes live. Sharing it with your audience helps you, as well as the contact who helped secure it. Action Item: Two places to start sharing your content include social media and your email list. 6. Keep Your Network Organized This approach to modern PR isn't a one-and-done tactic. Obviously, pitching the same content to the same contacts isn't the idea here, but maintaining your relationships is critical. You don't want to work with a contact of yours to place content and then ghost them as soon as you've gotten your press. When you're implementing this plan, you'll want to organize and manage your own network. I recommend starting small with a simple spreadsheet that you and other members of your marketing and PR teams can contribute to. This gives you a centralized place to store information about your media contacts, including: Names Email addresses Twitter handles Publication names Tone Topic And other content guidelines, and pitch preferences. This will help you easily identify who you should reach out to with different kinds of content, which is key to maintaining good relationships. It can also serve as a place to record your outreach and keep your relationship status updated, so you know how often you're connecting with various people in your network and if any contact information changes. Once you have a way of seeing what everyone's wants, needs, and goals are, it's much easier to meet them - or to make strategic introductions to other sources you know could potentially help out these journalists and editors. Bottom line:  If you want to secure mentions of your brand and deliver quality content to your audience, then you need to build and manage of a robust network of contacts. A spreadsheet is as good a place to start as any. Action Item: You can find a free Google Sheets template to create your spreadsheet here. 7. Don't Neglect Your Content Marketing Remember previously when I addressed how similar some aspects of this modern PR are to content marketing? Well, modern PR and content marketing may share some ideas, but that doesn't mean either can act as a substitute for the other. The honest truth is that an effective PR plan today is one that works alongside a robust content marketing strategy. Public relations and content marketing  work so well together because they fuel one another. Your content marketing can generate press coverage, which can fuel your content marketing, which can ... you see where this goes. Your content can be your foot in the door to PR opportunities. It helps you build your brand as a leader in your space, which can help you grab the attention and interest of journalists, influencers, and other members of the press. Your content can be your foot in the door to PR opportunities.Think about it: Would a journalist or influencer be more willing to accept a pitch from someone who's been consistently creating content in their industry and building their brand, or someone who's never created any content? Plus, surrounding your brand with expert content can even lead to press opportunities you don't pitch yourself - ones that emerge organically, that come as a result of your industry expertise. And on the other side of the spectrum PR can amplify your on-site content because it directs more people to it. More people in your audience who see your company mentioned in the press can find their way to your site where they can explore even more content and continue engaging with your brand. These two work too well together to skimp on either. Maximize your modern PR strategy by continuing to invest in your content marketing. Action Item: Read these resources to do better content marketing: How to Build a Content Marketing Strategy You'll Actually Use (Free Template) The Best Way to Get Organized With a Content Marketing Editorial Calendar (Free Template) How to Choose the Best Content Marketing Platform Ready to Master Modern PR? You may not have learned about this evolution of public relations in college, but I'd say if you've made it all the way through this post, you've kind of taken a master class in modern PR. Your PR practices don't have to continue down an outdated and old-fashioned path that shortchanges your brand, your media contacts, and your audience members. It's time to get on board with modern PR, and these steps will help ensure it's an easy transition.

What Javascript Cannot Do

What Javascript Cannot Do While there are a great many things that JavaScript can be used to enhance your web pages and improve your visitors experience with your site, there are also a few things that JavaScript cant do. Some of these limitations are due to the fact that the script is running in the browser window and therefore cannot access the server while others are as a result of security that is in place to stop web pages from being able to tamper with your computer. There is no way to work around these limitations and anyone who claims to be able to perform any of the following tasks using JavaScript has not considered all of the aspects of whatever it is that they are trying to do. It Cannot Write to Files on the Server Without the Help of a Server-Side Script Using Ajax, JavaScript can send a request to the server. This request can read a file in XML or plain text format but it cannot write to a file unless the file called on the server actually runs as a script to do the file write for you. JavaScript cannot access databases unless you use Ajax and have a server-side script to perform the database accesses for you. It Cannot Read From or Write to Files in the Client Even though JavaScript is running on the client computer (the one where the web page is being viewed) it is not allowed to access anything outside of the web page itself. This is done for reasons of security since otherwise a web page would be able to update your computer to install who knows what. The only exception to this are files called cookies which are small text files that JavaScript can write to and read from. The browser restricts access to cookies so that a given web page can only access cookies created by the same site. JavaScript cannot close a window if it didnt open it. Again this is for security reasons. It Cannot Access Web Pages Hosted on Another Domain Even though web pages from different domains can be displayed at the same time, either in separate browser windows or in separate frames within the same browser window, the JavaScript running on a web page belonging to one domain cannot access any information about a web page from a different domain. This helps to ensure that private information about you that may be known to the owners of one domain is not shared with other domains whose web pages you may have open concurrently. The only way to access files from another domain is to do an Ajax call to your server and have a server side script access the other domain. It Cannot Protect Your Page Source or Images Any images on your web page are downloaded separately to the computer displaying the web page so the person viewing the page already has a copy of all of the images by the time they view the page. The same is true of the actual HTML source of the web page. The web page needs to be able to decrypt any web page that is encrypted in order to be able to display it. While an encrypted web page may require JavaScript to be enabled in order for the page to be able to be decrypted in order for it to be able to be displayed by the web browser, once the page has been decrypted anyone who knows how can easily save the decrypted copy of the page source.

Netflixs Software Business Services

Netflixs Software Business Services Background Netflix is an online company with corporate headquarters in Los Gatos, California. Netflix was founded by Hastings who is also the CEO of the company. Netflix’s key business is online rental services in the software industry. Netflix’s software business services span various software products and services.Advertising We will write a custom term paper sample on Netflix’s Software Business Services specifically for you for only $16.05 $11/page Learn More Among these are DVD movies and several other software products. Despite disappointing results on its performance at the beginning, the innovative entrepreneur continued to tailor the company while identifying and exploiting new opportunities that presented themselves. That was when the company designed and developed a website that saw it host millions of subscribers making it rake in huge profits. That was in 2006. Netflix was founded at a time when the video industry was largel y populated by small retail outlets which were characterized by long product delivery time. The market was dominated by the then giant Blockbuster Inc. Blockbuster had no real marketing strategy and customer royalty was based on impulsive buying. It enjoyed booming sales with almost 100 percent success when Netflix joined the market. Upon its entry into the market in 1997, Netflix realized that the market that was dominated by the brick and motor marketing methods. The launch of this company was at the time of the beginning of internet retailing. Online selling was gaining an upper hand to brick and motor methods. This compelled Netflix’s to launch its own website in 1998 that specialized in the use of cross platform technologies in service delivery. At this time, different pricing models were tested to increase sales volume. Netflix was also adept at countering new entrants and developments in the market. One of this was the development of a video provision services on line. Porter’s Generic Strategy According to Porter (1974), successful business organizations incorporate one or more of the generic strategy options to propel it to success. Among these strategies are cost leadership, focus, and group differentiation. A critical analysis and evaluation of the cases study reveals that Netflix had to various extents incorporated these strategies in its business pursuits with each generic strategy contributing to the success or failure of the company in its pursuits. Netflix emphasized on the focus strategy with the other strategies playing a minor role in the firms’ pursuits.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The differentiation strategy is where a company concentrates its efforts in developing a single product then invests in identifying and incorporating unique attributes that meet customer needs (Porter, 1974). Porter (1975) asserts that by adding value to a product and creating uniqueness in product to attract customers, customers are likely to purchase the product at a higher price. That was the case with Netflix. Netflix original move into the market targeted the renting of videos in the movie industry. That strategy could be achieved by the use of recently developed and upcoming internet marketing technology which other companies had not incorporated in their business pursuits. The case study reveals that Netflix’s newly launched website integrated a search engine that enabled each customer to search and access products of one’s choice. Netflix’s management showed such talent and ingenuity in marketing their products by employing already available and established supply chain infrastructure and technology. One of the infrastructure tools included the US’s postal services. The firm incurred slight expenses in delivering the DVD’s to the customers as they wer e light in weight. In creating value and uniqueness to its products using the group differentiation strategy, Netflix endeavored to characterize its products with value, user friendliness and convenience, and unique selections. That was evident when Hastings coined a term for their customers that Amazon used to refer to its customers, eBay. According to Porter (1975), a company that invests in this approach should be led by a well skilled and dedicated team. That was the case with Netflix. Netflix’s management was led by Hastings, an entrepreneur at heart. In addition to that, Porter affirms that a company organized around pursuing excellence and aiming at gaining a greater advantage in the market should have a good reputation should revolve around high product quality and innovation. The case with Netflix is outstanding here. Netflix did not only focus on DVD sales, they had other serious considerations in product innovation. Among these were a focus on video-on-demand and a lternatives to VOD. Porter (1974) argues that a company may not necessarily integrate all the generic characteristics depending on the nature of its business. An analysis of the case study indicates that Netflix did not pay much attention to cost leadership. Some of the pricing models did not work for Netflix.Advertising We will write a custom term paper sample on Netflix’s Software Business Services specifically for you for only $16.05 $11/page Learn More One such model involved a situation where the firm spent several thousands of dollars in adverts only to gain a paltry income from such an endeavor. Netflix at times charged high rental fees for their online videos which at times drove its customers away. However, technology seems to have paced Netflix at an upper hand compared to other companies involved I the same business pursuits. However to a large extent, Netflix incorporated the generic aspect of focus strategy. The focus strategy is where a firm concentrates on one firm and later on attempts to manipulate product prices to achieve an advantage over competitors (Porter, 1975). Netflix did not succeed with this strategy to a desirable extent but seems to have lost some customers due to that. Porter’s Five Forces Netflix entered a market that Porter (1974) affirms is driven by five forces. These include the bargaining power of customers, threat of new entrants, bargaining power of buyers, threat of substitute products, and rivalry among competing firms. At Netflix, the bargaining buyer of customers was realized when despite intensive marketing activities, the firm earned paltry sums far below their target. Instead of earning the company more customers, thus increasing the revenue, the company was facing a loss. Customers had driven sense into the company’s executives that they could determine a company’s profitability and the model they use in pricing their products. This pricing element was evident when some customers felt dissatisfied by the pricing system compelling Netflix to rethink and introduce a new pricing mechanism. Netflix could counter new entrants by its relentless pursuits to adopt new technologies and integrate them to the service sit was offering. That was the case when it entered the field of video-on-demand. Despite the huge investments it had made, Netflix did not realize quick returns as there were no technologies in the form of hardware platforms to support such services. Netflix is noted to have lost a chunk of revenue in advertising these service customers were not willing to pay for. The case study however reveals that later innovations saw Netflix succeed in this field. One other case was the entry of VOD services and the fierce completion Netflix had to fight off before they could get a foothold in this widely dominated market by Netflix. Netflix swung into action by exploiting new technology platforms that were not characterized by her competitors in gaining a firm foothold. Another force experience in this industry was the bargaining power of buyers. As discussed above, Netflix had to succumb to buyer’s buying behavior as in some instances; new innovations could not be priced as per Netflix’s dreams. That was the case with investments and intense marketing campaigns conducted by Netflix for the newly launched services, VOD.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Porter (1975) asserts that companies can endeavor to enter a market by offering substitute products that may serve the needs of current products offered in the market. The case with Netflix is a striking one. The case study reveals that substitute products were too below bar in competing with those offered by Netflix and the company was now enjoying an undisrupted share of the market. Netflix carefully blended these generic forces to its advantage. Rivalry among competing firms saw Netflix to be a runaway case. Arguments demonstrate how competitors went to the extent of accusing Netflix of infringing upon copy right laws in offering these videos online. This line of attack was shaken off by Netflix’s executives who argued that Netflix was offering these services just like any retail outlet could buy and sell a product, except Netflix was using the new internet technology that these other firms had not put to full use. Value Chain Netflix’s management was keen at exploi ting information technology in incorporating value chain activities in its service. A striking example was when the company’s turnaround time for product deliveries was drastically enhanced by the use of appropriate technology. Each customer who opted to stay or leave the company could be requested to leave an answered questionnaire about their decisions. These could be used to identify the weaknesses inherent in the system and determine new methods of fulfilling customer needs and wants. One such revelation was identified with the company’s ever changing rental fees. Other value chain addition activities spanned the infrastructure the company was using and its implementation of new technologies to enhance value for its customers. Netflix’s system product acquisition was also automated, with automated searches using an integrated search engine. Implementation of Information Technology in Netflix To stay afloat in the already large market and maintain the custome r base, Netflix will have to implement an IT infrastructure that could offer reliable support for its business transactions (Smith, Short, 2001). One of these could be a data mining application. The data mining application could be integrated in the organizations’ information system to assists in decision making. Netflix is a highly customer focused organization. Data mining could help enhance communication, help the company compare its prices with other companies evaluate customer satisfaction, evaluate supplier relationships, enhance staff skills, and provide an overview of company progress and performance. On the other hand decision support system could be incorporated into the company to help improve decision making from the company’s data warehouse, provide real time sales compressions, and model decision making context (Shermis, Stemmer, Berger, Anderson, 1991). The outputs from this system could significantly depend on the inputs from the company’s data warehouse and the decisions made could reflect the actual potion of the company. In addition to that, a customer relationships management should be incorporated as it helps the management to sustain its old and new customers, meet customer needs, and establish a good working relationship with other companies and customers. According to Silverman (1993), a supply chain management system if well incorporated into this company could help create competitive advantage for the firm by enabling it to optimize all factors relevant to customer satisfaction and company benefits. This system could help the company identify key factors central to its success and enable management optimize all aspects of controls in its marketing strategies and supply and acquisition logistics (Smith, Short, 2001). Recommendations Based on the above discussion, Netflix should continuously adapt to changing technological dynamism and new market opportunities in reaching various markets. Netflix’s managem ent should hire experts on cross culture management to ensure a cross culture component is incorporated in its pursuits. This could be the case since newer opportunities lie outside Netflix’s current market that is characterized by a fairly uniform culture. In addition to that, the firm should incorporate user friendly software products that are cross platform and compatible with other software products to enhance usability. To maintain a large market share, the company should always incorporate faire business practices in its pursuits. In addition to that, Netflix should endeavor to develop software that can bar piracies on its products in addition to patenting its products. The company should invest in software technologies that bar any could be illegal downloading of files or unauthorized access or copying of its products. That could bar illegal usage of its video products since it denies the company legitimate profits that could accrue from those sales. The company should continuously evaluate the role played by information technology in propelling it to its position, the ever changing trends in the industry I terms of provision of services and other related services. It should continuously revise its plans to make them current and relevant to the identified changes and endeavor to incorporate new technologies in its pursuits. References Porter,M.E.(1973).Consumer Behavior, Retailer Power, and Manufacturer Strategy in  Consumer Goods Industries. Harvard, Cambridge MA. Porte, M. E. (1974). Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries. The Review of Economics and Statistics, 56(4), 419†436. Shermis, M. D., Stemmer, P. M., Berger, C. F., Anderson, G. E. (1991). Using microcomputers in social science research. Boston: Allyn and Bacon. Silverman, D. (1993). Interpreting qualitative data: Methods for analyzing talk, text, and  interaction. London: Sage Publications. Smith, C., Short P. M. (2001). Integr ating technology to improve the efficiency of qualitative data analysis- A note on methods. Qualitative Sociology, 24, 401-407.

Gift Ideas for Siblings When Youre in College

Gift Ideas for Siblings When Youre in College When you were at home, your brother and/or sister may have driven you up the wall. Or, conversely, you may have been incredibly close with your sibling(s). Either way, finding the perfect gift for a sibling can be a challenge especially when youre operating with a college students budget. So how can you find a gift that shows you care without breaking your bank account? Fortunately, family gifts allow for a little more creativity than, say, gifts for your boss. With a little pre-planning, your sibling gift can be one your brother or sister cherishes for a long time. Something From Your Campus Gift Shop You might see sweatshirts, t-shirts, and running shorts with your school name and logo all day, every day. But your sibling back home doesnt. Consider finding some kind of swag from your campus gift shop that you know your brother or sister will just adore. If nothing else, it gives them a chance to brag about what school you attend when people ask about their clothing! (And if a sweatshirt or t-shirt isnt in your budget, consider something cheaper, like a keychain.) Something Youve Learned About at College that They Might Also Like Are you both chemistry geeks? Grab that new biography of a famous chemist that you think sounds really cool. Do you both love to write poetry? Head to the campus authors section of your campus bookstore to see if any of your professors have published poetry collections recently. (Added bonus: You can ask your professor to autograph your copy!) Invite Them for the Weekend If you miss spending time with your brother or sister, dont wait until you head home to see them; give them the gift of a weekend with you on campus. You can use your meal plan to treat them to breakfast, lunch, and dinner while showing them all the fun and funky parts of your college life. (If youre staying in a residence hall, however, just make sure its okay to have someone who might be under 18 stay with you.) Items that Helped You Prepare for College If your younger brother or sister is planning on heading to college soon, too, consider giving them the things that helped you the most. Were there books that helped you adjust? Websites that helped explain things you were too afraid to ask about? Prep. books that helped you ace things like the SAT? Put together a collection of things you found most valuable as a gift that your younger sibling will undoubtedly find valuable, too. Time Doing Things Together Even if you catch up online and on the phone, it can be hard to be away from a sibling with whom youre emotionally close. Even if neither of you have much money, there are things you can do to spend time together. Consider going for a hike, walk, or run; going holiday shopping for your parents; or even volunteering together. Turn the time into your gift to your sibling by presenting a special invite in an envelope and offering to treat for something fun while youre out, like coffees or Slurpees from your favorite convenience store. Sometimes, its the little things that mean the most! Something that Reminds You Both of Growing Up Together ​A lot of candy shops offer decade-based boxes of candy that bring back the candy you grew up with. Additionally, you can put together a collection of your favorite movies or Saturday morning cartoons that you used to watch together when you were younger. Even a silly toy that you both coveted even one that is considered super old and obsolete now can make a great gift. Think back on the things you both cherished the most as you grew up and see what you can do to recreate something similar for a great present.

Biography of Kim Il-Sung, First North Korean President

Biography of Kim Il-Sung, First North Korean President Kim Il-Sung (April 15, 1912–July 8, 1994) of North Korea established one of the worlds most powerful cults of personality, known as the Kim Dynasty or Mount Paektu Bloodline. Although succession in communist regimes usually passes between members of the top political echelons, North Korea has become a hereditary dictatorship, with Kims son and grandson taking power in turn. Fast Facts: Kim Il-Sung Known For: Prime Minister, Democratic Peoples Republic of Korea 1948–1972, President 1972–1994, and establishing the Kim Dynasty in KoreaBorn: April 15, 1912 in Mangyongdae, Pyongyang, KoreaParents: Kim Hyong-jik and Kang Pan-sokDied: July 8, 1994 at Hyangsan Residence, North Pyongan province, North KoreaEducation: 20 years in Manchuria as a guerrilla fighter against the JapaneseSpouse(s): Kim Jung Sook (m. 1942, died 1949); Kim Seong Ae (m. 1950, died 1994)Children: Two sons, one daughter from Kim Jung Sook, including Kim Jong Il (1942–2011); and two sons and three daughters from Kim Seong Ae Early Life Kim Il-Sung was born in Japanese-occupied Korea on April 15, 1912, not long after Japan formally annexed the peninsula.  His parents, Kim Hyong-jik and Kang Pan-sok, named him Kim Song-ju. Kims family may have been Protestant Christians; Kims official biography claims that they were also anti-Japanese activists, but that is a remarkably unreliable source. In any case, the family went into exile in Manchuria in 1920 to escape either Japanese oppression, famine, or both. While in Manchuria, according to North Korean government sources, Kim Il-Sung joined the anti-Japanese resistance at the age of 14. He became interested in Marxism at 17 and joined a small communist youth group as well. Two years later in 1931, Kim became a member of the anti-imperialist Chinese Communist Party (CCP), inspired in large part by his hatred of the Japanese. He took this step just a few months before Japan occupied Manchuria, following the trumped-up Mukden Incident.   In 1935, the 23-year-old Kim joined a guerrilla faction run by the Chinese Communists called the Northeast Anti-Japanese United Army. His superior officer Wei Zhengmin had contacts high in the CCP and took Kim under his wing. That same year, Kim changed his name to Kim Il-Sung. By the following year, the young Kim was in command of a division of several hundred men. His division briefly captured a small town on the Korean/Chinese border from the Japanese; this little victory made him very popular among the Korean guerrillas and their Chinese sponsors. As Japan strengthened its hold over Manchuria and pushed into China proper, it drove Kim and the survivors of his division across the Amur River into Siberia. The Soviets welcomed the Koreans, retraining them and forming them into a division of the Red Army. Kim Il-Sung was promoted to the rank of major and fought for the Soviet Red Army for the rest of World War II. Return to Korea When Japan surrendered to the Allies, the Soviets marched into Pyongyang on August 15, 1945, and occupied the northern half of the Korean Peninsula. With very little previous planning, the Soviets and Americans divided Korea roughly along the 38th parallel of latitude. Kim Il-Sung returned to Korea on August 22, and the Soviets appointed him head of the Provisional Peoples Committee. Kim immediately established the Korean Peoples Army (KPA), made up of veterans, and began to consolidate power in Soviet-occupied northern Korea. On September 9, 1945, Kim Il-Sung announced the creation of the Democratic Peoples Republic of Korea, with himself as premier. The U.N. had planned Korea-wide elections, but Kim and his Soviet sponsors had other ideas; the Soviets recognized Kim as premier of the entire Korean peninsula. Kim Il-Sung began to build his personality cult in North Korea and develop his military, with massive amounts of Soviet-built weaponry. By June 1950, he was able to convince Joseph Stalin and Mao Zedong that he was ready to reunify Korea under a communist flag. The Korean War Within three months of North Koreas June 25, 1950 attack on South Korea, Kim Il-Sungs army had driven the southern forces and their U.N. allies down to a last-ditch defensive line on the southern coast of the peninsula, called the Pusan Perimeter. It seemed that victory was close at hand for Kim. However, the southern and U.N. forces rallied and pushed back, capturing Kims capital at Pyongyang in October. Kim Il-Sung and his ministers had to flee to China. Maos government was not willing to have the U.N. forces on his border, however, so when the southern troops reached the Yalu River, China intervened on Kim Il-Sungs side. Months of bitter fighting followed, but the Chinese retook Pyongyang in December. The war dragged on until July of 1953, when it ended in a stalemate with the peninsula divided once more along the 38th Parallel. Kims bid to reunify Korea under his rule had failed. North Korean leader Kim Il-Sung signs the Korean Armistice Agreement at Pyongyang, North Korea, 1953. Hulton Archive/Getty Images Building North Korea Kim Il-Sungs country was devastated by the Korean War. He sought to rebuild its agricultural base by collectivizing all of the farms  and to create an industrial base of state-owned factories producing weapons and heavy machinery.   In addition to building a communist command economy, he needed to consolidate his own power. Kim Il-Sung put out propaganda celebrating his (exaggerated) role in fighting the Japanese, spread rumors that the U.N. had deliberately spread disease among North Koreans, and disappeared any political opponents who spoke against him. Gradually, Kim created a Stalinist country in which all information (and misinformation) came from the state, and citizens dared not display the slightest disloyalty to their leader for fear of vanishing into a prison camp, never to be seen again. To ensure docility, the government would often disappear entire families if one member spoke out against Kim. The Sino-Soviet split in 1960 left Kim Il-Sung in an awkward position. Kim disliked Nikita Khrushchev, so he initially sided with the Chinese. When Soviet citizens were allowed to openly criticize Stalin during de-Stalinization, some North Koreans seized the opportunity to speak out against Kim as well. After a brief period of uncertainty, Kim instituted his second purge, executing many critics and driving others out of the country. Relations with China were complicated as well. An aging Mao was losing his grip on power, so he initiated the Cultural Revolution in 1967. Weary of the instability in China and wary that a similarly chaotic movement might spring up in North Korea, Kim Il-Sung denounced the Cultural Revolution.  Mao, furious with this about-face, began publishing anti-Kim broadsides. When China and the United States began a cautious rapprochement, Kim turned to the smaller communist countries of Eastern Europe to find new allies, particularly East Germany and Romania. Kim also turned away from classical Marxist-Stalinist ideology and began to promote his own idea of Juche or self-reliance. Juche developed into an almost religious ideal, with Kim in a central position as its creator. According to the principles of Juche, the North Korean people have a duty to be independent of other nations in their political thought, their defense of the country, and in economic terms. This philosophy has greatly complicated international aid efforts during North Koreas frequent famines. Inspired by Ho Chi Minhs successful use of guerrilla warfare and espionage against the Americans, Kim Il-Sung stepped up the use of subversive tactics against the South Koreans and their American allies across the DMZ. On January 21, 1968, Kim sent a 31-man special forces unit into Seoul to assassinate South Korean President Park Chung-Hee. The North Koreans got to within 800 meters of the presidential residence, the Blue House, before they were stopped by South Korean police. Kims Later Rule Miroslav Zajic/Getty Images In 1972, Kim Il-Sung proclaimed himself president, and in 1980 he appointed his son Kim Jong-il as his successor. China initiated economic reforms and became more integrated into the world under Deng Xiaoping; this left North Korea increasingly isolated. When the Soviet Union collapsed in 1991, Kim and North Korea stood nearly alone. Crippled by the cost of maintaining a million-man army, North Korea was in dire straits. Death and Legacy On July 8, 1994, the now 82-year-old president Kim Il-Sung suddenly died of a heart attack. His son Kim Jong-il took power. However, the younger Kim did not formally take the title of president- instead, he declared Kim Il-Sung as the Eternal President of North Korea. Today, portraits and statues of Kim Il-Sung stand throughout the country, and his embalmed body rests in a glass coffin at the Kumsusan Palace of the Sun in Pyongyang. Sources Democratic Peoples Republic of Korea, Great Leader Kim Il Sung Biography.French, Paul. North Korea: The Paranoid Peninsula, A Modern History (2nd ed.). London: Zed Books, 2007.Horvat, Andrew. Obituary: Kim Il Sung. Independent, July 11, 1994. Web.Lankov, Andrei N.  From Stalin to Kim il Sung: The Formation of North Korea, 1945-1960. New Brunswick, NJ: Rutgers University Press, 2002.Reid, T. R. North Korean President Kim Il Sung Dies at 82. The Washington Post, July 9, 1994.Sanger, David E. Kim Il Sung Dead at Age 82; Led North Korea 5 Decades; Was Near Talks With South. The New York Times, July 9, 1994. Web.Suh Dae-Sook.  Kim il Sung: The North Korean Leader. New York: Columbia University Press, 1988.

MANAGEMENT IN HEALTH AND SOCIAL CARE Essay Example | Topics and Well Written Essays - 2750 words

MANAGEMENT IN HEALTH AND SOCIAL CARE - Essay Example .g., a nurse or social worker taking care of a patient or co-coordinating a care package) or who is responsible for giving assistance to others (Byran, T, et al, 2002). In this essay, a theoretical understanding of leadership and management skills, social values and ethics will be discussed and critically assessed.   In addition, the role of a social worker working with people with disabilities will be examined.   A reflective account of my group presentation will be analysed and will reflect the knowledge, skills, values of my preparation, planning, implementation, presentation and evaluation of the session delivered to the class and tutor (Parahoo 2006). Both third and first person will be used to analyze the chosen content. I will use Gibbs (1998) reflective model to examine my reflection. Disability Discrimination Act (1995) defines disability as â€Å"a physical or mental impairment, which has a substantial and long term adverse effect on a person’s ability to carry out normal day-to-day activities† (Cited in DOH, 2001). A social worker working with people with learning disabilities can be in statutory, voluntary, or private sector (Corey, Gerald. 2009).The social worker’s work involves mostly fieldwork where he can visit clients at their homes, in hospitals or day care centres.  His major role is to alleviate the discrimination people with learning disabilities face in society (Gates, B, & Helen A.2007). A social worker for the disabled helps the latter to live more successfully within their local communities by helping them find solutions to their problems. Reality therapy introduced by William Glasser (1999), increases choices that are reasonable and attainable in terms of goals. Motivational interviewing designed by Miller and Rollnick (2002), is another technique that helps clients through centered conversations on their goals for change. These methods promote healthy progress in their lives and the second technique is intended to be